Welcome to the SEO Funeral That Was Never Real
Every year, someone declares it:
“SEO is dead.”
Usually followed by, “Just run TikTok ads, bro.”
Let’s clear it up: SEO isn’t dead. It just doesn’t look like it did in 2010. And if you’ve been burned by empty promises, outdated tactics, or “SEO experts” who ghosted you after taking your money — we get the scepticism.
But let’s break it down properly — with no BS and a little bit of sass.
1. Google Still Handles 8.5 Billion Searches a Day
If SEO were dead, that number would be six.
And it’s not just cat memes and recipes. It’s:
- “plumber near me”
- “best CRM for tradies”
- “how to start an online store in Australia”
Your customers are still searching — are you showing up?
2. Paid Ads Are Great (Until You Stop Paying)
Ever tried switching off Google Ads?
It’s like turning off life support. Traffic flatlines. SEO, on the other hand, builds organic visibility that sticks around — and compounds.
Think of it like superannuation for your website.
3. What Actually Died Was Lazy SEO
Keyword stuffing? Dead.
Buying backlinks from shady websites? Dead.
Writing blog posts called “Why We’re Great” with no keywords? Also dead.
Modern SEO is strategic, localised, mobile-first, and user-focused. It’s about creating helpful content that answers real questions and builds long-term trust with Google and your audience.
4. Google’s AI Updates Reward Good Content
Algorithms are smarter. You can’t trick them with 100 H1s or keyword spam anymore.
If your website is:
- Fast
- Mobile-friendly
- Easy to navigate
- Full of valuable content
You’re on the right side of SEO. It’s not about hacks. It’s about being useful and relevant.
5. So, Is SEO Still Worth It in 2024?
✅ If you want leads you don’t have to pay for every time they click — yes.
✅ If you want to rank in your local area — absolutely.
✅ If you want to build trust online — 100%.
Final Thoughts (and a Shameless Plug)
If your SEO isn’t working, it’s not because SEO is dead — it’s because it wasn’t done right.
At Lion Soul Digital Marketing, we don’t do fluff, fake reports, or buzzwords. We do real SEO that works, especially for small Aussie businesses trying to stand out online without spending a fortune.
👉 Want to know what your website should be ranking for?
[Book a free 15-min SEO chat with us →]