Introduction
In today’s digital-first world, having a strong online presence isn’t optional — it’s essential. Whether you’re a local café, a service provider, or an e-commerce brand, showing up online the right way can make or break your business. Here are 10 things every small business should be doing right now to build trust, reach more people, and grow online.
1. Set Up & Optimise Your Google Business Profile
Claim your listing on Google Business Profile. Add accurate business info, photos, opening hours, and keep it updated. This helps you appear in local search and map results.
2. Create a Fast, Mobile-Friendly Website
Your website is your digital storefront. Make sure it:
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- Loads in under 3 seconds
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- Works on all mobile devices
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- Clearly explains who you are and what you offer
Use platforms like WordPress with mobile-responsive themes.
3. Focus on Local SEO
Target your suburb, city, or service area in your content. Optimise your pages with:
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- Title tags and meta descriptions
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- Local keywords (e.g., “plumber in Richmond”)
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- Embedded Google Maps
- Schema markup for local businesses
4. Collect and Showcase Reviews
Ask happy customers for Google or Facebook reviews. Add real testimonials to your website to boost credibility and conversions.
5. Post Consistent, Helpful Content (Blogging)
Create a blog and post regularly about:
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- Tips relevant to your industry
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- Answers to common questions
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- Case studies or success stories
This helps with SEO and positions you as an expert.
6. Be Active on Social Media
Choose 1–2 platforms where your audience hangs out (Facebook, Instagram, LinkedIn). Post content that adds value, not just promotions — think behind-the-scenes, educational tips, and customer wins.
7. Install Google Analytics & Search Console
These free tools help you understand:
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- How people find your site
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- What they’re doing once they land
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- What’s working (and what’s not)
Track your growth and make data-backed decisions.
8. Build an Email List Early
Start collecting emails using a simple sign-up form. Offer a lead magnet (discount, free guide) to encourage signups. Email marketing still has one of the highest ROIs in digital.
9. Use Online Directories & Citations
List your business consistently across trusted directories like:
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- Yellow Pages
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- Yelp
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- Hotfrog
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- TrueLocal
Make sure your Name, Address, and Phone Number (NAP) are identical everywhere.
10. Secure Your Website (HTTPS)
Make sure your site has an SSL certificate — visible by the padlock icon in the browser. Google favours secure sites and users trust them more.
Final Thoughts
Your online presence is often the first impression someone has of your business. By following these 10 steps, you’ll not only increase visibility but build trust and grow your customer base. Start with what’s easiest, then work through the rest — progress matters more than perfection.